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Welcome to Web Wednesdays

A quick meeting midweek, regularly, to cover the following:
First item on the agenda. Our new concept...
I want to talk to you about...

ad-template.js*

* we haven't thought of a good name for it yet

It's a JavaScript library inspired
by ad-building tools like Celtra
and based on reusing functionality from our ad units.

Each feature is modular. If we build it right the first time...

...then we can use it again without extra dev work*

*well, not much anyway

The first ad unit we made with our
ad-template is Virgin Atlantic

Each new ad unit means new features and functionality.

It's early days and will take time but we hope that you can see the potential.

Recent ad-units

Disneyland adventures

Pitches

Alfa Romeo
John Lewis

We also made a Wish List for 2012

... and we made a graph (high-low analysis)

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